After reading a post from Lauren Dugan about ways to destroy your reputation on twitter it got me thinking about my own opinions about Twitter. Although Dugan talked about personal twitter accounts I think that personal accounts correlate with your own companies twitter.
Just like my facebook account I don’t really use twitter to tweet that often, albeit thanks to J452 I am slowly but surely getting better about it. However, I do tweet for the non-profit company I work for regularly and the rules that Dugan mentioned can certainly be applied to those tweeting for their own company or non-profit.
The rules from the post that I think are most applicable to both an organizations twitter and personal twitter accounts are:
- Don’t whine about not having enough followers.
- Don’t repeat your tweets.
- Don’t sell, sell sell.
Any organization that tries to continuously sell you on their mission, comment on their lack of followers and tweet repetitively about information pertaining to their followers will almost certainly have negative effects on their followers. The company or nonprofit will not only lose followers on twitter but will also create a negative connotation in the eyes of their supporters that will not translate well when asking for help in the future.
I also don’t recommend tweeting about information that is completely irrelevant to your organization’s mission. If you are a nonprofit who works with youth or adolescents why are you commenting about the environment. This is not to say you only have to talk about your organization but keep the information you send out relevant to your cause. Also try to keep you personal political agenda away from your company’s. If your organization does have a political agenda or supports certain legislation that’s great and you can talk about that all you want just make sure to differentiate between your opinion and your organization’s mission.
What I do suggest you do is include other organizations or people in your posts. Tweet at other nonprofits that have similar causes. Spread good news or even ask their opinion (on matters that are appropriate for twitter.) Both professionals and organizations use twitter for online networking and you should be utilizing twitter in the same capacity. Also think globally, you might be working for a small local nonprofit but why not reach out to others globally. It is not plausible for you to travel to another country or state to find out what other organizations do but you can certainly find out through the internet. Why not ask someone from Ireland or Brazil what techniques they use? Even if you don’t use their information at least you’ve established a connection and have opened your mind to another possibility.
So in conclusion here are my basic do’s and don’t for both personal and nonprofit twitter accounts:
- Think big; reach out globally and nationally.
- Tweet at others to begin conversations and create connections.
- Don’t whine about not having enough followers. (Per Lauren Dugan)
- Don’t repeat your tweets. (Per Lauren Dugan)
- Don’t sell, sell sell. (Per Lauren Dugan)
- Don’t tweet about completely irrelevant information.
- Don’t mix your personal opinions with your organizations opinions.